- User Centred Design -
Human perception - Chunking, visual variables, gestalt principle
Graphic design guidelines - simplicity, contrast, white space, balance, alignments
simplicity, process of elimination. simplicity is NOT simple!!
"If you can't explain it simply, you don't understand it well enough"--Albert Einstein
chunking -> elements of perceptions + memory = chunks
contrast - differences along a visual dimension (size/color)
visual variables - used for communication. 2 ways, selectivity & associativity
User Centred Design (UCD) - shift focus from designer to user. UCD --> Participating Design
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