According week 6 lecturer class, simplicity is not simple. Designing for simplicity is a process of elimination and simplicity forces you to have a good reason for everything. In film it's called Foreshadowing.
"If you can't explain it simply, you don't understand it well enough."
Albert Einstein
The elements of perception + memory = chunking.
Presentation of information is simplified by dividing it up. Bite size for easy storage. Forming chunks in working memory depends on how information in presented.
Tell me about contrast?
Contrast, differences along a visual dimension either in size or color. Contrast is irregularities in design that communicates information and makes elements stand out.
Visual variables are used for communication by encoding data and drawing distinctions between visual elements. There are two ways of visual variables which are selectivity & associativity. Most variables are selective but shape is not selective in general because it is hard to pick out triangles a midst a sea of rectangle.
The Gestalt Principles
1. Proximity
2. Similarity
3. Continuity
4. Closure
5. Area
6. Symmetry
What is UCD (User Centered Design)?
UCD shifts focus from the designer of the application to the user of that application. From Wikipedia, user centered design (UCD) is a design philosophy and a process in which the needs, wants, and limitations of end users of a product are given extensive attention at each stage of the design process. The difficulties of UCD is good design is not means that is has satisfied the customer. Design is the collaboration between designers and customers. In a word, UCD is participatory design. Remember users are set class members in the design process. It actives collaborators versus passive participants. Users considered to know best about the subject matter included the work context. Methods of involving the user, the easiest way is TALK TO THEM. The problem of users are hard to get a good pool of end users to test the product. We have to know that uses are not expert designers. Don't expect they would come out with the design ideas from scratch. User is not always right. Don't expect them to know what they want.
Reference:
Lecturer's notes
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